Jeff Bezos tells @CNBCMakeIt that he has a public Amazon email address to field customer feedback and complaints. At least, that’s according to an email received from his account, firstname.lastname@example.org, that was signed “Jeff.” “Yes, correct. I still see a lot of them,” Bezos wrote, referring to customer emails going to that account.
So as the world’s richest person and CEO of Amazon, why bother with an account that must get a mind-boggling number of emails?
“I treat every problem that I hear about from a customer as an opportunity to improve,” Bezos said.
And Bezos takes those emails seriously. If he gets a complaint about a defect, he’ll ask his team to do a case study and find “the root cause or causes.” And then “do real root fixes,” he said.
Bezos said in the book.“So then, when you fix it, you’re not just fixing it for that one customer. You’re fixing it for every customer, and that process is a gigantic part of what we do. So if I have a failed order or a bad