Twitter announced on Tuesday that select users can apply for early access to two new features that will allow them to charge other Twitter users for access to their valuable — and likely premium — content. The programs, dubbed Super Follows and Ticketed Spaces, aim to officially monetize the relationship between a Twitter content creator and a follower.
Super Follows, which were first announced in February, requires at least 10,000 followers and the user to be a “U.S. creator” (among other requirements). To apply to run a ticketed Space, you must have at least 1,000 followers, be a creator based in the United States, and have run at least three spaces in the previous month.
we know it’s important for people on Spaces to monetize through their content, and have more intimacy with their growing community. that’s why you can now apply to get Ticketed Spaces & Super Follow directly from your profile pic.twitter.com/db1rQGUEIl
— Spaces (@TwitterSpaces) June 22, 2021
Of course, Twitter gets a cut.
The company claims that Super Follows will take at least 3% (after fees) up to $50,000. Following that, Twitter says creators can earn “up to 80% of revenue after in-app purchase fees”— which sounds like Twitter will take a minimum of 20%.
Super Follows are currently available at three price points:$2.99,$4.99, and $9.99.
Big news. Starting today, you can apply to be one of the first to try Ticketed Spaces and Super Follows with your audience. pic.twitter.com/nwtD7dmY7I
— Twitter Media (@TwitterMedia) June 22, 2021
Those who meet the requirements, apply, and are granted access to the Super Follow feature will be able to provide their paying customers with exciting online content such as badges (“Super Followers receive badges identifying them as your Super Follower when they reply to your Tweets, making it easier to connect with them”). as well as additional content (“extra Tweets and personal replies only your Super Followers can see”).