Books on Marketing in the Modern World – Maximize your Marketing Efforts

Everyone is searching for ways to make money online, and more often than not, they’re looking for proven strategies. Many books have been written on marketing, and many of those books have come from individuals who have had a lot of success with their methods, but there are a lot of misconceptions out there.

In this series, we’re going to talk about a few of the top marketing books that can help you in your quest for a successful online business.

The marketing industry is in a constant state of flux. It’s changing all the time, and the nature of it is constantly evolving.

So Below is the List of the Top 5 Books on Marketing

1. PresentationZen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)

The future of presentation design is upon us. Presentation Zen is a revolutionary guide to make your presentations easier, more effective, and more fun. Presentation Zen helps you create the best possible presentation in the shortest possible time.

Its unique blend of science and art maximizes your audience’s experience, provides them with clear and concise messages, and maximizes their retention of the material presented for up to four days thereafter. ( written by Garr Reynolds )

2. Persuasive Online Copywriting: How to Take Your Words to the Bank

Persuasive online copywriting shows you how to take your words to the next level. It’s at the root of generating leads, converting them, and getting them to commit by making purchases. It’s about putting your words into action for your business.  ( written by Eisenberg and Associates )

3. Don’t Make Me Think: A Common Sense Approach to Web Usability

It’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s “instant classic” on Web usability, Yet it’s still one of the most-cited and influential books on the topic of web usability.

This indispensable guide is loaded with insights and practical advice for novice and veteran alike. It is filled with practical advice that applies to the web as well as all kinds of design, from software to factories. Steve takes you step by step.  ( written by Steve Krug )

4. Confessions of an Advertising Man

David Ogilvy was considered the “father of advertising” and coined the phrase “creative is the most important ingredient in a successful campaign.” He went on to become one of the most influential creative directors in the history of advertising.

This book is an international bestseller, translated into 14 languages, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for career success.  ( written by David Ogilvy )

5. Influence: The Psychology of Persuasion

Influence is the revolutionary guide to persuading people. Changing the world one person at a time demonstrates how social science can be used to make the world a better place.

It is written for anyone who wants to understand how influence works and makes them more effective, it explains how to apply six universal principles of influence ethically in everyday situations. These principles explain how to persuade people and motivate them, how to create change and build relationships, and why so many people say yes to you: the seven hidden forces.  ( written by Robert Cialdini )