Zuckerberg: Facebook Will Prohibit Hate Speech in its Ads

Facebook CEO Mark Zuckerberg on Friday said the company will change its policies to prohibit hate speech in its advertisements. 

Under its new policies, Facebook will ban ads that claim people from a specific race, ethnicity, nationality, caste, gender, sexual orientation or immigration origin are a threat to the physical safety or health of anyone else, Zuckerberg said.

 Zuckerberg also said Facebook will do more to protect immigrants, migrants, refugees and asylum seekers from ads that suggest they are inferior to other groups of people or from ads that express contempt, dismissal or disgust directed at them. 

Zuckerberg’s comments come after nearly 100 brands announced that they would pull their advertising from Facebook for the month of July or longer as part a movement called #StopHateForProfit. That movement protests “Facebook’s repeated failure to meaningfully address the vast proliferation of hate on its platforms.” Zuckerberg did not directly address the boycotts on Friday.⁠